Guides
Explained briefly, without the sales talk.
What’s behind undertone, lighting and “it doesn’t match”, and how to find your shade without buying five bottles.
How to find your undertone: warm, cool, neutral or olive?
Why the vein test isn't enough, and how three swatches on your jaw really show it.
Olive skin: why every foundation looks grey or orange
Olive is an undertone of its own, and the one with the least choice.
Foundation too orange, too light or grey? What went wrong
Usually it’s the undertone, sometimes the depth, and sometimes the colour gets darker after you apply it.
Drugstore foundation for deep skin tones
We counted how many deep shades the drugstore ranges in our catalogue really have.
Why your bathroom light lies, and where to test foundation
Yellow bulbs, cool LEDs, phone cameras: why the same foundation looks three different ways.
Your lipstick in another brand: the closest shade by colour
Velvet Teddy, Ruby Woo and co.: which drugstore shade comes closest in colour, and why the finish counts too.
Finding your concealer shade: lighter under the eyes, exactly your tone on spots
One concealer, two jobs: why you need a different shade under your eyes than on redness.
Foundation for very fair skin: how far does the drugstore go?
The lightest shade is still too dark for you? We counted which drugstore ranges have very light shades.
Foundation settling into lines and pores? Four reasons
It’s usually not the shade but the amount, the texture and the powder. Four reasons and what helps.
Foundation white in flash photos? How to avoid flashback
Why some foundations show a white cast in flash photos, and how to test it beforehand.
Foundation for your wedding: test the shade before it counts
Daylight, flash, a tan: how to find a shade that looks right in the wedding photos.
Try it with your foundation
Type in the foundation you wear and see the closest shade at other brands.
Open the shade finder