Light · cool
you weardrugstore
You wear NARS Sheer Glow Foundation · Oslo
Maybelline Fit Me Matte + Poreless · 120 Classic Ivory
Same depth, same undertone.
But:Matte instead of glowCoverage: medium instead of buildable
See all matchesFree · no account · no sign-up
Find your shade. Honestly.
Type in the foundation you wear. Copine shows you which shade at other brands really comes closest, from the drugstore dupe to luxury.
- Your shade isn’t quite right? Type it in anyway. In the result you can go lighter, deeper, less yellow or less pink.
- No foundation yet? Find a first shade in three steps, right here. The app will measure it exactly later.
The app with a skin tone scan comes to iPhone and Android at the same time.
Follow along
- Calculated, not guessedCopine measures how far apart two colours are. The website and the app calculate the same way.
- Brand swatches, corrected by youEvery colour value comes from the brand’s swatch. In the app you say after buying whether it fitted. If a shade turns out darker for many, it says so.
- Says no, tooFor 3 in 100 non-drugstore shades, nothing at the drugstore fits. Then Copine tells you exactly that.
- Colour before commissionA colour that fits worse never moves up just because a shop pays me commission.
No foundation yet?
Your first shade in three steps.
No camera, no sign-up: pick your skin depth and your undertone, and Copine shows you starting points from the drugstore and beauty stores.
1How light or deep is your skin?
Hold your hand next to the screen in daylight. Pick the swatch that comes closest – not your cheeks, they’re often redder.
2Which undertone?
Not sure? Pick “Neutral” – or first read how to find your undertone.
3Your starting points
A starting point, not a measurement: the colours come from the brands’ own swatches. Try the shade on your jawline in daylight before you buy. The app will measure your skin tone exactly later on.
One brand over
How to read the result.
You get a number up to 100 and a clear word with it: 95 to 100 means “fits”, 88 to 94 “just fits”, below that “probably not”. Next to it, one real pair from the catalogue for each.
Medium · olive
you weardrugstore
You wear Armani Beauty Luminous Silk Foundation · 6
Catrice HD Liquid Coverage Foundation · Nude Beige 032
Same depth, same undertone.
But:Coverage: full instead of light to medium
See all matchesDeep · neutral
you weardrugstore
You wear Fenty Beauty Pro Filt'r Soft Matte Longwear · 450
NYX Professional Makeup Make 'EM Wonder Foundation · 29 Warm Pecan
Warmer, but only in the measurement.
But:Natural instead of matte
See all matchesFor every skin tone
12,074 shades. One of them is yours.
Foundation, skin tint, powder and concealer: every tile is a real shade, from light to deep. Tap a shade to see where you can find it at other brands.
light255 brands · 1,165 products incl. concealersdeep
The app has 34,041 shades and variants in total, with lipstick, blush, mascara, nail polish and more.
The app
You don’t know your shade yet?
Then Copine measures your skin tone with the front camera: two seconds at a window is enough. If it’s too dark, your screen becomes the lamp. The photos stay on your phone.
And at the shelf: scan the barcode and instantly see how well exactly that shade fits you.
Recorded from the app itself. Only the camera picture is missing.
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Scan
Phone in front of your face, done. The app checks the light first, so a yellow lamp doesn’t get a say.
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Compare
Your skin tone against every shade in the catalogue, as a colour value, not by feel and not just “light, medium, deep”.
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Find
Shops for every match. The link takes you straight to the right shade, no searching again.
What else the app can do 9 more features
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Scan the barcode
In the shop, scan the barcode on the box – the app instantly shows you how well exactly that shade fits you.
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Scan your copine
The guest scan measures your friend without touching your profile. Afterwards it’s all gone from the phone. What the test version does differently is in the questions.
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Mix two shades
If you’re between two shades, the app works out the mixing ratio, but only if it really fits better.
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Does it still fit?
Skin gets deeper in summer and lighter in winter. The app notices when your foundation no longer keeps up.
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Neighbouring shades
Under every match: one step lighter, one deeper. So you see where you sit in the range.
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The whole look
Concealer, bronzer, blush and lips to go with your foundation, with a colour corrector and lip gloss if you want them, all from one shop if you like.
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Choose by colour
Lips and blush by colour family: nude, rosé, peach, red, berry … and brows in the variant for your hair colour.
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Did it fit? Together
If you like, your answer joins everyone else’s, without your name. Shades that many found too dark or too light move down and tell you so: “Many found it darker”.
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Invite your friend
Every card you share carries a link. Your friend installs Copine and lands straight on her shade.
Behind Copine
Hi, I’m Konstantin.
Copine started as a university project, and I’ve been building it on my own since. Buying foundation online usually means guessing, and in store the shop lighting has a say. Copine calculates instead and tells you when it only just fits.
Is your brand missing, or does a result look odd to you? Write to me: I read every message myself.
The app is coming.
Copine comes to iPhone and Android at the same time. The app speaks six languages and so far knows shops in Germany, Austria, Switzerland and the UK. Follow along so you don’t miss the launch.
Until then, the shade finder works right here in your browser, for free and without an account.
Questions
Frequently asked.
What does Copine cost?
Nothing. The website and the app are free and don’t need an account. Copine is funded through partner links to shops: if you buy through one, I get a small commission and the price stays the same for you. Partner links exist for shops in Germany, Austria, Switzerland, the UK, France, Spain, Portugal and Italy, and each one is marked. All other shop links earn nothing.
When can I download the app?
Copine is being finished. It comes to the App Store and Google Play at the same time and launches in eleven countries on the same day: Germany, Austria, Switzerland, the UK, Ireland, France, Italy, Spain, the Netherlands, Belgium and Portugal. The shade finder already works in your browser.
Are photos of me uploaded or stored?
No. The camera images are analysed on your phone and then discarded. Only the measured colour value is stored, so you don’t have to scan again every time. The one exception is the test version before launch: after every scan it sends the measured values and small crops from the camera image to my server (nine patches of skin and a little background, each about 25 × 25 pixels), so I can make the measurement more accurate. They are deleted after 90 days. This also applies to the guest scan. The app tells you so before your first scan.
How does Copine calculate?
Every shade has a colour value. Copine measures the distance between two colours with ΔE2000, the distance measure the colour industry uses, and turns it into a number up to 100: 95 and up “fits” (no difference to the naked eye), 88 to 94 “just fits” (only visible side by side), below that “probably not”. The website and the app calculate the same way.
How accurate is the result?
As accurate as the light and the catalogue data allow. The shade colours come from the brands’ own swatches, not from our own measurements, and it says so everywhere. The app checks the light before the scan and shows how sure it is for every result. Brand swatches are sometimes off, though, and some foundations darken on the skin. So after you buy, the app asks whether the shade fitted, and tells you when many found it darker or lighter. And what is compared is the colour: finish and coverage are shown wherever the brand states them, because a matte foundation stays matte even when the colour is right. Still try a shade before you commit.
Which brands are included?
255 brands, from drugstore to luxury, with foundations, skin tints, BB creams, powder foundations and concealers. The app also knows powder, colour correctors, blush, bronzer, highlighter, contour, lipstick, lip liner and lip gloss, plus mascara, eyeliner, eyeshadow, brows, lashes, primer, setting sprays and powders, lip care, nails, accessories and make-up removers to browse: 9,064 products in total. All foundations and concealers are in the catalogue. Is your brand missing? Tell me on Instagram.
Where can I buy the matches in the UK or US?
Under every product you’ll find UK and US shops like Boots, Superdrug, Ulta or Sephora first, then the German ones. The UK and US links go to the product page, so pick your shade there. Shade ranges can differ between countries, so check that your shade is listed.
Which shops does the app know?
In Germany drugstores, perfumeries and brand shops; in Austria Notino, Marionnaud and BIPA (with its own brand LOOK BY BIPA); in Switzerland Notino; in France Perfumería Comas; in Spain, Portugal and Italy Stylevana. Plus shops in the UK. The app shows the shops of the country you choose first.
Some shop links are partner links: if you buy through one, I get a commission and the price stays the same for you. Only colour decides which shade fits. Details are in the legal notice (German).