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Too Faced · Drugstore dupes

Born This Way Soft Matte Foundation drugstore dupe

For each of the 35 shades, the closest drugstore shade, with the same number as in the app. Where nothing really fits, it says so.

Your shade in the shade finder Compare all brands

fits
19
just fits
16
probably not
0

Most often the best match: Makeup Revolution Superfix Blur Longwear Foundation (4 shades).

Jump to your shade:

What a shade dupe is, and what it isn’t

This is only about colour. Coverage, finish, wear and feel can be completely different: a matte drugstore foundation doesn’t wear like a light glow fluid. The colour values come from the brands’ own swatches, not from measuring the products. Try a match before you buy, ideally on your jawline in daylight.

The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”. Drugstore here means affordable brands sold at shops like Boots, Superdrug, Ulta or Target (Catrice, ColourPop, L'Oréal Paris, Makeup Revolution, Max Factor, Maybelline, Milani, NYX Professional Makeup, e.l.f. Cosmetics, essence, wet n wild). Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed.

More drugstore dupes

Estée Lauder Double Wear Stay-in-Place · Fenty Beauty Pro Filt'r Soft Matte Longwear · MAC Studio Fix Fluid SPF 15 · Dior Forever Skin Wear · Dior Forever Skin Glow · Armani Beauty Luminous Silk Foundation · NARS Sheer Glow Foundation · NARS Natural Radiant Longwear Foundation · Charlotte Tilbury Airbrush Flawless Foundation · Huda Beauty #FauxFilter Luminous Matte Foundation · Clinique Even Better Makeup SPF 15 · Rare Beauty Liquid Touch Weightless · Laura Mercier Flawless Lumière Radiance-Perfecting Foundation · tarte Face Tape Foundation · Shiseido Synchro Skin Self-Refreshing Foundation

All drugstore dupes · All products

Where to buy

Too Faced UKBootsUKSephora UK

In Germany

DouglasGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.