wet n wild · Foundation Drugstore

Photo Focus Foundation

All 18 shades, each with the closest shade from other brands.

matte finish · full coverage · 30 ml

18 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade Nude Ivory

Pat McGrath Labs · Light Medium 1199 fits

Closest at other brands

Pat McGrath Labs
Skin Fetish: Sublime Perfection · Shade Light Medium 11

99 fits · same depth, same undertone
UK · US · Germany
Bell · Powder Foundation
HYPOallergenic Hydrating Powder · Shade 01 Nude

99 fits · same depth, same undertone
Germany
Lirene
ALL DAY TONE! · Shade 02 Natural

98 fits · same depth, same undertone
Germany

All matches for Nude Ivory

Shade Rose Ivory

Erborian · Nude99 fits

Closest at other brands

Erborian · BB/CC Cream
BB Cream · Shade Nude

99 fits · same depth, same undertone
Germany
UOMA Beauty
Say What?! Foundation · Shade White Pearl T2W

99 fits · same depth, same undertone
US
KIKO Milano
Love Fusion 24H Moisture Radiant Foundation · Shade 2 Neutral Rose

98 fits · same depth, same undertone
Germany

All matches for Rose Ivory

Shade Shell Ivory

Makeup Revolution · F9100 fits

Closest at other brands

Makeup RevolutionDrugstore
Skin Silk Serum Foundation · Shade F9

100 fits · same depth, same undertone
UK · Germany
tarte · Skin Tint
Maracuja Tinted Moisturizer · Shade 13B

99 fits · same depth, same undertone
US
bareMinerals
BAREPRO 24hr Skin-Perfecting Pressed Powder Foundation · Shade Fair 15 Neutral

99 fits · same depth, same undertone
UK · Germany

All matches for Shell Ivory

Shade Soft Ivory

Artdeco · 24 Warm / golden Beige98 fits

Closest at other brands

Artdeco
Fluid Camouflage Foundation · Shade 24 Warm / golden Beige

98 fits · same depth, same undertone
Germany
Estée Lauder
Futurist Aqua Brilliance™ Makeup SPF 20 · Shade 2N1 Desert Beige

98 fits · same depth, same undertone
Germany
Inglot
All Covered Foundation · Shade LW 003

98 fits · same depth, same undertone
Germany

All matches for Soft Ivory

Shade Soft Beige

Sephora Collection · 14 P (Pink light)99 fits

Closest at other brands

Sephora Collection
Care Glow Foundation · Shade 14 P (Pink light)

99 fits · same depth, same undertone
UK
NARS
Soft Matte Complete Foundation · Shade Patagonia

98 fits · same depth, same undertone
UK · US · Germany
tarte
Foundcealer Foundation SPF 20 · Shade 29H Light-Medium Honey

98 fits · same depth, same undertone
US

All matches for Soft Beige

Shade Bronze Beige

Eveline Cosmetics · 03 Beige99 fits

Closest at other brands

Eveline Cosmetics
Christian Laurent Face Adapt Korrektur-Foundation · Shade 03 Beige

99 fits · same depth, same undertone
Germany
Manhattan
Lasting Perfection 35 HR Make-up · Shade 057 Vanilla

98 fits · same depth, same undertone
Germany
Oriflame
The One IlluSkin · Shade Beige Warm

98 fits · same depth, same undertone
Germany

All matches for Bronze Beige

Shade Peach Natural

Warm

NYX Professional Makeup · 14 True Beige98 fits

Closest at other brands

NYX Professional MakeupDrugstore
Make 'EM Wonder Foundation · Shade 14 True Beige

98 fits · same depth, same undertone
UK · Germany
Gucci
Éternité de Beauté SPF15 Foundation · Shade 305N Neutral Medium

98 fits · same depth, same undertone
UK
L'Oréal ParisDrugstore
Infaillible 32H Fresh Wear Foundation · Shade 300 Amber

98 fits · same depth, same undertone
UK · US · Germany

All matches for Peach Natural

Shade Buff Bisque

Bobbi Brown · Warm Beige W-04698 fits

Closest at other brands

Bobbi Brown
Skin Weightless Powder Foundation · Shade Warm Beige W-046

98 fits · same depth, same undertone
Germany
Gucci
Éternité de Beauté SPF15 Foundation · Shade 305N Neutral Medium

98 fits · same depth, same undertone
UK
Sensai · Powder Foundation
Total Finish Powder Foundation (Refill) · Shade TF206 Golden Dune

98 fits · same depth, same undertone
Germany

All matches for Buff Bisque

Shade Golden Beige

Golden

Bourjois · 51.5C Rose Vanilla97 fits

Closest at other brands

Bourjois
Healthy Mix Foundation · Shade 51.5C Rose Vanilla

97 fits · same depth, same undertone
Germany
Rimmel London
Lasting Finish 35H Hydration Boost · Shade 350 Golden Honey

97 fits · same depth, same undertone
Germany
Armani Beauty
Luminous Silk Foundation · Shade 8.25

97 fits · same depth, same undertone
UK · US · Germany

All matches for Golden Beige

Shade Classic Beige

Clarins · 110N100 fits

Closest at other brands

Clarins
Skin Illusion Hydrating Foundation · Shade 110N

100 fits · same depth, same undertone
Germany
Catrice · Skin TintDrugstore
Skin Like Tinted Moisturizer · Shade 030n

99 fits · same depth, same undertone
UK · Germany
CatriceDrugstore
Skin Like Luminous Foundation · Shade 045 Nude

98 fits · same depth, same undertone
UK · Germany

All matches for Classic Beige

Shade Desert Beige

INIKA Organic · Daring98 fits

Closest at other brands

INIKA Organic · Skin Tint
Serum Foundation · Shade Daring

98 fits · same depth, same undertone
Germany
Kylie Cosmetics · Skin Tint
Skin Tint Blurring Elixir Foundation · Shade 6W

97 fits · same depth, same undertone
UK
CatriceDrugstore
HD Liquid Coverage Foundation · Shade Honey Beige 038

97 fits · same depth, same undertone
UK · US · Germany

All matches for Desert Beige

Shade Amber Beige

MAKE UP FOR EVER · Cool Sand98 fits

Closest at other brands

MAKE UP FOR EVER
HD Skin Undetectable stay-true foundation · Shade Cool Sand

98 fits · same depth, same undertone
UK
Charlotte Tilbury
Airbrush Flawless Foundation · Shade 13 Cool

98 fits · same depth, same undertone
UK · US · Germany
Rare Beauty
Liquid Touch Weightless · Shade 430W

98 fits · same depth, same undertone
UK

All matches for Amber Beige

Shade Caramel

Benefit · 23W Magnificent99 fits

Closest at other brands

Benefit
The POREfessional Foundation · Shade 23W Magnificent

99 fits · same depth, same undertone
Germany
MAC · Powder Foundation
Studio Fix Powder Plus Foundation · Shade NW50

99 fits · same depth, same undertone
UK · US · Germany
TIRTIR
Mask Fit Red Foundation · Shade 34W Toffee

98 fits · same depth, same undertone
UK · Germany

All matches for Caramel

Shade Toffee

Kosas · Medium Deep Warm 35098 fits

Closest at other brands

Kosas
Revealer Skin Improving Foundation SPF25 · Shade Medium Deep Warm 350

98 fits · same depth, same undertone
UK
Gucci
Éternité de Beauté SPF15 Foundation · Shade 370O Olive Medium

97 fits · same depth, same undertone
UK
Clinique
Even Better Clinical Serum Foundation SPF20 · Shade Mocha

97 fits · same depth, same undertone
UK

All matches for Toffee

Shade Cocoa

KIKO Milano · 125 Neutral98 fits

Closest at other brands

KIKO Milano
Full Coverage 2-In-1 · Shade 125 Neutral

98 fits · same depth, same undertone
Germany
Makeup by Mario
Surrealskin Natural Finish Foundation · Shade 20 N

98 fits · same depth, same undertone
UK
MAC
Studio Radiance Serum Powered Foundation · Shade NW45

97 fits · cooler
UK · Germany

All matches for Cocoa

Shade Mocha

Kylie Cosmetics · 8.5c96 fits

Closest at other brands

Kylie Cosmetics
Power Plush Longwear Foundation · Shade 8.5c

96 fits · same depth, same undertone
UK
Juvia's Place
I Am Magic Velvety Matte Foundation · Shade 230 Malawi

96 fits · cooler
US
KASH Beauty
Aura Skin Radiant Foundation · Shade Ethereal

96 fits · warmer
UK

All matches for Mocha

Shade Espresso

Juvia's Place · 230 Malawi98 fits

Closest at other brands

Juvia's Place
I Am Magic Velvety Matte Foundation · Shade 230 Malawi

98 fits · same depth, same undertone
US
Kylie Cosmetics
Power Plush Longwear Foundation · Shade 8.5c

97 fits · same depth, same undertone
UK
Benefit
The POREfessional Foundation · Shade 29W Driven

96 fits · cooler, less pink
Germany

All matches for Espresso

Shade Mahogany

Urban Decay · 3298 fits

Closest at other brands

Urban Decay
Face Bond Triple Power Foundation · Shade 32

98 fits · same depth, same undertone
UK
Clarins
Skin Illusion Foundation SPF15 · Shade Shade 115

97 fits · same depth, same undertone
UK
Rimmel London
Multi-Tasker Wake Me Up Foundation & Concealer · Shade Mocha

97 fits · warmer
UK · Germany

All matches for Mahogany

Where to buy

Notino UK BootsUK

In Germany

NotinoGermany RossmannGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

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All 1165 products

The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.