Shade 110
Neutral
Best drugstore shade dupe
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Catrice · Powder Foundation
Soft Blur Matte Airbrush Powder · Shade 002W
89 just fits · a touch deeper
UK · US · Germany
Shiseido · Drugstore dupes
For each of the 30 shades, the closest drugstore shade, with the same number as in the app. Where nothing really fits, it says so.
Most often the best match: ColourPop Pretty Fresh Hydrating Foundation (3 shades).
Jump to your shade:
Neutral
Best drugstore shade dupe
Soft Blur Matte Airbrush Powder · Shade 002W
89 just fits · a touch deeper
UK · US · GermanyGolden
Best drugstore shade dupe
True Match Pressed Powder Foundation · Shade 3W
93 just fits · a touch deeper
UKNeutral
Best drugstore shade dupe
Super Stay up to 24H Skin Tint Foundation + Vitamin C · Shade 03
93 just fits · a touch lighter, cooler
UKTrue Match Foundation · Shade 1.5.N
91 just fits · a touch deeper, warmer
UK · GermanyNeutral
Best drugstore shade dupe
Super Stay up to 24H Skin Tint Foundation + Vitamin C · Shade 03
92 just fits · a touch lighter
UKNeutral
Best drugstore shade dupe
Conceal & Define Foundation · Shade F6
97 fits · same depth, same undertone
UK · US · GermanySuper Stay Lumi-Matte Foundation · Shade 118
97 fits · same depth, same undertone
UK · US · GermanyGolden
Best drugstore shade dupe
Conceal + Perfect 2-in-1 Foundation + Concealer · Shade Light
97 fits · same depth, same undertone
UK · US · GermanyConceal & Define Foundation · Shade F1
96 fits · same depth, same undertone
UK · US · GermanyGolden
Best drugstore shade dupe
Conceal & Define Foundation · Shade F2
97 fits · same depth, same undertone
UK · US · GermanySoft Glam Satin Foundation · Shade 11 Fair Neutral
97 fits · same depth, same undertone
UKOlive
Colour not confirmed: the brand gives this shade the same colour value as another one in the range, so Copine shows no matches for it. Try it in store.
Olive
Colour not confirmed: the brand gives this shade the same colour value as another one in the range, so Copine shows no matches for it. Try it in store.
Neutral
Colour not confirmed: the brand gives this shade the same colour value as another one in the range, so Copine shows no matches for it. Try it in store.
Neutral
Colour not confirmed: the brand gives this shade the same colour value as another one in the range, so Copine shows no matches for it. Try it in store.
Colour not confirmed: the brand gives this shade the same colour value as another one in the range, so Copine shows no matches for it. Try it in store.
Neutral
Best drugstore shade dupe
Super Stay Lumi-Matte Foundation · Shade 98
97 fits · same depth, same undertone
UK · US · GermanyInfaillible 32H Fresh Wear Foundation · Shade 125 Natural Rose
96 fits · a touch deeper
UK · US · GermanyNeutral
Best drugstore shade dupe
Flawless Finish Foundation · Shade Snow
97 fits · same depth, same undertone
UK · US · GermanyHD Liquid Coverage Foundation · Shade Rose Beige 020
97 fits · same depth, same undertone
UK · US · GermanyBest drugstore shade dupe
Conceal + Perfect Blur Out Skin Tint Stick · Shade Shade 02: Fair with Cool Neutral Undertone
98 fits · same depth, same undertone
UKSkin Silk Serum Foundation · Shade F3
97 fits · same depth, same undertone
UK · GermanyGolden
Best drugstore shade dupe
HD Liquid Coverage Foundation · Shade Sand Beige 030
97 fits · same depth, same undertone
UK · US · GermanyHalo Glow Liquid Filter · Shade 00 Fair
97 fits · same depth, same undertone
UKNeutral
Best drugstore shade dupe
Skin Silk Serum Foundation · Shade F4
98 fits · same depth, same undertone
UK · GermanyOlive
Best drugstore shade dupe
Infaillible 32H Fresh Wear Foundation · Shade 220 Sand
99 fits · same depth, same undertone
UK · US · GermanySuperdewy Cushion Foundation · Shade Fair Neutral Warm
97 fits · same depth, same undertone
UKBest drugstore shade dupe
Superfix Blur Longwear Foundation · Shade F8C
97 fits · same depth, same undertone
UKFit Me Matte + Poreless · Shade 230 Natural Buff
97 fits · same depth, same undertone
UK · US · GermanyNeutral
Best drugstore shade dupe
Superdewy Skin Tint SPF 30 · Shade Medium Neutral
98 fits · same depth, same undertone
UKFit Me Matte + Poreless · Shade 310 Sun Beige
97 fits · same depth, same undertone
UK · US · GermanyGolden
Best drugstore shade dupe
Pretty Fresh Hydrating Foundation · Shade Med Dark 145W
96 fits · same depth, same undertone
USTrue Match Pressed Powder Foundation · Shade 7W
96 fits · warmer
UKNeutral
Best drugstore shade dupe
Skin Silk Glow Tint Sheer Foundation Stick · Shade Medium Tan Neutral
97 fits · same depth, same undertone
UKBest drugstore shade dupe
Silky Blur Hydrating Longwear Foundation · Shade 175
91 just fits · a touch deeper, warmer
UK · GermanyGolden
Best drugstore shade dupe
Olive
Best drugstore shade dupe
HD Liquid Coverage Foundation · Shade Desert Beige 048
98 fits · same depth, same undertone
UK · US · GermanyCan't Stop Won't Stop Foundation · Shade Camel
97 fits · same depth, same undertone
USBest drugstore shade dupe
Make 'EM Wonder Foundation · Shade 30 Light Nutmeg
95 fits · warmer
UK · GermanyNeutral
Best drugstore shade dupe
Neutral
Best drugstore shade dupe
Halo Glow Powder Filter · Shade Rich Warm
93 just fits · less pink
UKNothing at the drugstore really fits here. Closest:
Pretty Fresh Hydrating Foundation · Shade Deep Dark 205N
83 probably not · a touch lighter, warmer, less pink
USNeutral
Best drugstore shade dupe
Flawless Finish Foundation · Shade Sienna
90 just fits · a touch lighter, warmer, pinker
UK · US · GermanyThis is only about colour. Coverage, finish, wear and feel can be completely different: a matte drugstore foundation doesn’t wear like a light glow fluid. The colour values come from the brands’ own swatches, not from measuring the products. Try a match before you buy, ideally on your jawline in daylight.
The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”. Drugstore here means affordable brands sold at shops like Boots, Superdrug, Ulta or Target (Catrice, ColourPop, L'Oréal Paris, Makeup Revolution, Max Factor, Maybelline, Milani, NYX Professional Makeup, e.l.f. Cosmetics, essence, wet n wild). Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed.
Estée Lauder Double Wear Stay-in-Place · Fenty Beauty Pro Filt'r Soft Matte Longwear · MAC Studio Fix Fluid SPF 15 · Dior Forever Skin Wear · Dior Forever Skin Glow · Armani Beauty Luminous Silk Foundation · NARS Sheer Glow Foundation · NARS Natural Radiant Longwear Foundation · Charlotte Tilbury Airbrush Flawless Foundation · Huda Beauty #FauxFilter Luminous Matte Foundation · Too Faced Born This Way Soft Matte Foundation · Clinique Even Better Makeup SPF 15 · Rare Beauty Liquid Touch Weightless · Laura Mercier Flawless Lumière Radiance-Perfecting Foundation · tarte Face Tape Foundation
In Germany
NotinoGermanyCosmetièreGermanySephoraGermanytop ParfümerieGermany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.