Shade 10 Ivory
tarte · 20N98 fits
Shade 10 Ivory
Closest at other brands
Maybelline · Foundation Drugstore
All 6 shades, each with the closest shade from other brands.
glowy finish · 30 ml
6 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
Closest at other brands
Glow Foundation With SPF 50 & Plant Extracts · Shade 02 Light Medium Neutral
99 fits · same depth, same undertone
GermanyMake 'EM Wonder Foundation · Shade 11 Classic Ivory
98 fits · same depth, same undertone
UK · GermanyBackstage Face & Body Foundation · Shade 4WP Warm Peach
98 fits · same depth, same undertone
UK · US · GermanyClosest at other brands
Best Skin Ever Liquid Foundation · Shade 27 P
98 fits · same depth, same undertone
UK · US · GermanyClosest at other brands
Even Better Makeup SPF 15 · Shade WN 80 Tawnied Beige
98 fits · same depth, same undertone
UK · US · GermanyEven Better™ Clinical Serum Foundation · Shade WN 80 Tawnied Beige
98 fits · same depth, same undertone
GermanyClosest at other brands
ColorStay Foundation for Combination/Oily Skin · Shade Early Tan
97 fits · same depth, same undertone
UKClosest at other brands
Revealer Skin Improving Foundation SPF25 · Shade Medium Deep Warm 300
98 fits · same depth, same undertone
UKThe Healthy Foundation SPF 20 · Shade Medium Warm 2
98 fits · same depth, same undertone
UK · GermanyTrue To Myself Matte Foundation · Shade 31 Med Deep Neut
97 fits · same depth, same undertone
UKSuperdrugUKBootsUKTargetUSMaybelline US
In Germany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
100% Pure Fruit Pigmented 2nd Skin Foundation · 100% Pure Fruit Pigmented Cream Foundation · AA Wings of Color All Day Long Long Lasting Foundation · AA Wings of Color Gentle Nude Foundation · AA Wings of Color Healthy Wear Radiant Foundation · ABOUT_TONE. Skin Layer Fit Cushion · ABOUT_TONE. Skin Layer Fit Foundation · Académie Scientifique de Beauté Complexion
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.