wet n wild · Concealer
All 5 shades, each with the closest shade from other brands.
matte finish · buildable coverage · 5.5 ml
5 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
Conceal & Define Concealer · Shade C0.5
96 fits · same depth, same undertone
UK · GermanyBorn This Way Super Coverage Multi-Use Concealer · Shade Marshmallow
94 just fits · a touch lighter, warmer
UK · GermanyClosest at other brands
Closest at other brands
Studio Fix 36HR Smooth Angles Concealer · Shade NC17.5
98 fits · same depth, same undertone
UK · GermanyClosest at other brands
Smooth Filter Weightless Concealer · Shade WC1.5W
97 fits · same depth, same undertone
UKTriclone Skin Tech Concealer · Shade 24 Light Medium Neutral
97 fits · same depth, same undertone
GermanyClosest at other brands
Surrealskin Awakening Concealer · Shade 240 Light Medium Neutral
98 fits · same depth, same undertone
UKPure Beauty Fluid Concealer · Shade 03 Ginger
97 fits · same depth, same undertone
GermanyWe haven’t found a shop in the UK or US for this one yet.
In Germany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.