Maybelline · Concealer Drugstore

Lifter Concealer

All 10 shades, each with the closest shade from other brands.

glowy finish · 11 ml

10 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade 30

KIKO Milano · 02 Light Sand98 fits

Closest at other brands

KIKO Milano
Skin Lover Intensive Serum Concealer · Shade 02 Light Sand

98 fits · same depth, same undertone
Germany
Bobbi Brown
Skin Full Cover Concealer · Shade Porcelain

98 fits · same depth, same undertone
UK · Germany
Fenty Beauty
Pro Filt'r Instant Retouch Concealer · Shade 110

98 fits · same depth, same undertone
UK

All matches for 30

Shade 05

Catrice · 007C95 fits

Closest at other brands

Catrice
HD High Cover · Shade 007C

95 fits · a touch deeper
Germany
Revlon
ColorStay™ Flex Wear · Shade N°005 Fair

95 fits · a touch deeper
Germany
Danessa Myricks Beauty
Yummy Skin Lift & Flex Concealer · Shade 1 - Fair With Pink Undertones

94 just fits · a touch deeper
Germany

All matches for 05

Shade 15

Too Faced · Oatmeal95 fits

Closest at other brands

Too Faced
Born This Way Ethereal Light Illuminating Smoothing Concealer · Shade Oatmeal

95 fits · same depth, same undertone
UK
Danessa Myricks Beauty
Yummy Skin Lift & Flex Concealer · Shade 1 - Fair With Pink Undertones

95 fits · cooler
Germany
Estée Lauder
Double Wear Stay-in-Place 24 Hour Concealer · Shade 0.5C

95 fits · same depth, same undertone
UK · Germany

All matches for 15

Shade 20

Catrice · 007C97 fits

Closest at other brands

Catrice
HD High Cover · Shade 007C

97 fits · same depth, same undertone
Germany
Revlon
ColorStay™ Flex Wear · Shade N°005 Fair

95 fits · cooler
Germany
Danessa Myricks Beauty
Yummy Skin Lift & Flex Concealer · Shade 1 - Fair With Pink Undertones

94 just fits · less pink
Germany

All matches for 20

Shade 25

LAMEL · 01C96 fits

Closest at other brands

LAMEL
Cloud Matte · Shade 01C

96 fits · a touch lighter
Germany
wet n wild
MegaLast Incognito · Shade Light Beige

96 fits · a touch lighter
Germany
Natasha Denona
HY-GLAM Concealer · Shade RN1

95 fits · warmer
UK

All matches for 25

Shade 60

YSL Beauty · 1.5 Luminous Silk99 fits

Closest at other brands

YSL Beauty
Touche Éclat Illuminating Pen Highlighting Face Concealer · Shade 1.5 Luminous Silk

99 fits · same depth, same undertone
UK
Makeup RevolutionDrugstore
Conceal & Define Concealer · Shade C7

98 fits · same depth, same undertone
UK · Germany
Clarins
Skin Illusion All-In-One Concealer · Shade 03

97 fits · same depth, same undertone
UK · Germany

All matches for 60

Shade 50

Valentino Beauty · Light Rosa 296 fits

Closest at other brands

Valentino Beauty
Very Valentino Concealer · Shade Light Rosa 2

96 fits · warmer
UK
No7
Pro Artist Touch Up Concealer · Shade Shade 1

95 fits · a touch deeper
UK
Oriflame
OnColour Concealer · Shade Nude Beige

95 fits · same depth, same undertone
Germany

All matches for 50

Shade 85

KIKO Milano · 17 Almond97 fits

Closest at other brands

KIKO Milano
Full Coverage Dark Circles Concealer · Shade 17 Almond

97 fits · same depth, same undertone
Germany
Bell
HYPOallergenic Liquid Concealer · Shade 02 Medium

96 fits · same depth, same undertone
Germany
essenceDrugstore
Camouflage + Matte Concealer · Shade 70

96 fits · same depth, same undertone
UK · Germany

All matches for 85

Shade 55

Estée Lauder · 2.5C96 fits

Closest at other brands

Estée Lauder
Double Wear Stay-in-Place 24 Hour Concealer · Shade 2.5C

96 fits · same depth, same undertone
UK · Germany
Natasha Denona
HY-GLAM Concealer · Shade P2+

95 fits · same depth, same undertone
UK
Claresa
Care All Day Natural Skin Serum Concealer · Shade 1N Light Neutral

94 just fits · cooler, less pink
Germany

All matches for 55

Shade 65

L.A. Girl Cosmetics · Light Ivory98 fits

Closest at other brands

L.A. Girl Cosmetics
HD Pro. Conceal · Shade Light Ivory

98 fits · same depth, same undertone
Germany
Lancôme
Teint Idole Care & Glow Serum Concealer · Shade 425C

97 fits · same depth, same undertone
UK · Germany
bareMinerals
BAREPRO 16hr Wear All-Over Skin-Perfecting Matte Concealer Mineral SPF 25 · Shade Light 250 Neutral

96 fits · cooler
UK · Germany

All matches for 65

Where to buy

SuperdrugUK

In Germany

dmGermany NotinoGermany CosmetièreGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

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The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.