Rimmel London · Concealer
All 3 shades, each with the closest shade from other brands.
natural finish · medium coverage · 4.5 g
3 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
We're Even Hydrating Longwear Concealer · Shade 125C
95 fits · a touch deeper
UK · GermanyBorn This Way Ethereal Light Illuminating Smoothing Concealer · Shade Sugar
93 just fits · a touch lighter, warmer
UKClosest at other brands
Sweetener Concealer · Shade Light 3 C
96 fits · same depth, same undertone
GermanyClosest at other brands
Fluid Camouflage Concealer · Shade 06 Peach / Beige Medium
98 fits · same depth, same undertone
GermanyDouble Wear Stay-in-Place 24 Hour Concealer · Shade 3.5C
97 fits · same depth, same undertone
UK · GermanyWe haven’t found a shop in the UK or US for this one yet.
In Germany
NotinoGermanyCosmetièreGermany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.