The Ordinary · Foundation

Serum Foundation

All 21 shades, each with the closest shade from other brands.

natural finish · medium coverage · 30 ml

21 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade 1.0 P

Cool

AA Wings of Color · 501 Ivory97 fits

Closest at other brands

AA Wings of Color
All Day Long Long Lasting Foundation · Shade 501 Ivory

97 fits · same depth, same undertone
Germany
I Heart Revolution · Powder Foundation
Baking Powder · Shade Coconut

97 fits · same depth, same undertone
Germany
Dior
Backstage Face & Body Foundation · Shade 0N Neutral

95 fits · same depth, same undertone
UK · US · Germany

All matches for 1.0 P

Shade 1.0 NS

Neutral

AA Wings of Color · 501 Ivory97 fits

Closest at other brands

AA Wings of Color
All Day Long Long Lasting Foundation · Shade 501 Ivory

97 fits · same depth, same undertone
Germany
I Heart Revolution · Powder Foundation
Baking Powder · Shade Coconut

97 fits · same depth, same undertone
Germany
Huda Beauty
#FauxFilter Skin Finish Foundation Stick · Shade 110N

94 just fits · a touch lighter
UK · Germany

All matches for 1.0 NS

Shade 1.0 N

Neutral

AA Wings of Color · 501 Ivory98 fits

Closest at other brands

AA Wings of Color
All Day Long Long Lasting Foundation · Shade 501 Ivory

98 fits · same depth, same undertone
Germany
I Heart Revolution · Powder Foundation
Baking Powder · Shade Coconut

95 fits · same depth, same undertone
Germany
AA Wings of Color
Gentle Nude Foundation · Shade 401 Ivory

95 fits · a touch deeper
Germany

All matches for 1.0 N

Shade 1.1 P

Cool

Lily Lolo · Porcelain98 fits

Closest at other brands

Lily Lolo
Mineral Foundation · Shade Porcelain

98 fits · same depth, same undertone
Germany
IT Cosmetics
Your Skin But Better Foundation + Skincare · Shade Fair Warm 10

97 fits · same depth, same undertone
UK · US · Germany
Dior
Backstage Face & Body Foundation · Shade 0W Warm

96 fits · same depth, same undertone
UK · US · Germany

All matches for 1.1 P

Shade 1.1 N

Neutral

essence · 20 - Medium Porcelain98 fits

Closest at other brands

essence
I LOVE FLAWLESS SKIN · Shade 20 - Medium Porcelain

98 fits · same depth, same undertone
Germany
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder · Shade 1 - Fair With Neutral Undertones

96 fits · same depth, same undertone
Germany
Louise Louise
Natural Glow Foundation · Shade 2 Helles bis mittleres Beige

96 fits · same depth, same undertone
Germany

All matches for 1.1 N

Shade 1.2 Y

Warm

Sephora Collection · 01 Fair yellow95 fits

Closest at other brands

Sephora Collection · Powder Foundation
12HR Mattifying Finishing Powder · Shade 01 Fair yellow

95 fits · cooler
UK
KIKO Milano · Powder Foundation
Unlimited Long Lasting Matte Loose Powder · Shade 07 Banana Pancake

95 fits · same depth, same undertone
Germany
Makeup RevolutionDrugstore
Conceal & Define Foundation · Shade F8.5

95 fits · a touch lighter, cooler
UK · US · Germany

All matches for 1.2 Y

Shade 1.2 YG

Golden

Makeup Revolution · F8.595 fits

Closest at other brands

Makeup RevolutionDrugstore
Conceal & Define Foundation · Shade F8.5

95 fits · a touch lighter, cooler
UK · US · Germany
Sephora Collection · Powder Foundation
12HR Mattifying Finishing Powder · Shade 01 Fair yellow

95 fits · cooler
UK
KIKO Milano · Powder Foundation
Unlimited Long Lasting Matte Loose Powder · Shade 07 Banana Pancake

93 just fits · pinker
Germany

All matches for 1.2 YG

Shade 1.2 N

Neutral

Louise Louise · 2 Helles bis mittleres Beige97 fits

Closest at other brands

Louise Louise
Natural Glow Foundation · Shade 2 Helles bis mittleres Beige

97 fits · same depth, same undertone
Germany
Guerlain
Parure Gold Skin Matte Foundation · Shade 0W Warm

97 fits · same depth, same undertone
UK · Germany
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder · Shade 1 - Fair With Neutral Undertones

97 fits · same depth, same undertone
Germany

All matches for 1.2 N

Shade 2.0 P

Cool

NAM · 1 Swan98 fits

Closest at other brands

NAM
Smart Flawless · Shade 1 Swan

98 fits · same depth, same undertone
Germany
Pierre René
Skin Elixir · Shade no. 01 Ivory Nude

98 fits · same depth, same undertone
Germany
wet n wild · Powder FoundationDrugstore
Bare Focus Clarifying Finishing Powder · Shade fair light

97 fits · same depth, same undertone
UK · Germany

All matches for 2.0 P

Shade 2.0 YG

Golden

Sephora Collection · 01 Fair yellow96 fits

Closest at other brands

Sephora Collection · Powder Foundation
12HR Mattifying Finishing Powder · Shade 01 Fair yellow

96 fits · a touch lighter
UK
MAC
Studio Fix Fluid SPF 15 · Shade NC13

96 fits · a touch lighter
UK · US · Germany
KIKO Milano · Powder Foundation
Unlimited Long Lasting Matte Loose Powder · Shade 07 Banana Pancake

96 fits · warmer
Germany

All matches for 2.0 YG

Shade 1.2 P

Cool

e.l.f. Cosmetics · 2 Fair Warm98 fits

Closest at other brands

e.l.f. Cosmetics · Skin TintDrugstore
Halo Glow Skin Tint SPF 50 · Shade 2 Fair Warm

98 fits · same depth, same undertone
UK
Natural Collection · Skin Tint
Skin Tint · Shade 1w

98 fits · same depth, same undertone
UK
MAC
Studio Radiance Serum Powered Foundation · Shade NC5

97 fits · same depth, same undertone
UK · Germany

All matches for 1.2 P

Shade 2.0 N

Neutral

Bobbi Brown · Light 395 fits

Closest at other brands

Bobbi Brown · Skin Tint
Vitamin Enriched Skin Tint SPF 15 · Shade Light 3

95 fits · cooler
Germany
Tower 28
Swipe Serum Foundation · Shade 5W Del Mar

95 fits · cooler
UK
Sephora Collection · Powder Foundation
12HR Mattifying Finishing Powder · Shade 01 Fair yellow

94 just fits · a touch lighter
UK

All matches for 2.0 N

Shade 2.1 P

Cool

Bell · 02 Natural97 fits

Closest at other brands

Bell · BB/CC Cream
HYPOallergenic BB Cream · Shade 02 Natural

97 fits · same depth, same undertone
Germany
Bourjois
123 Perfect · Shade 54 Beige SPF 10

97 fits · same depth, same undertone
Germany
jane iredale · Powder Foundation
PurePressed Base Mineral Foundation (Refill) · Shade Warm Sienna

97 fits · cooler
UK · US

All matches for 2.1 P

Shade 2.1 Y

Warm

Smashbox · L20 O - LEVEL-TWO LIGHT WITH AN OLIVE UNDERTONE98 fits

Closest at other brands

Smashbox
Always On Skin Balancing Foundation · Shade L20 O - LEVEL-TWO LIGHT WITH AN OLIVE UNDERTONE

98 fits · same depth, same undertone
Germany
Anastasia Beverly Hills
Luminous Foundation · Shade 270C

96 fits · same depth, same undertone
UK · US · Germany
MAC
Studio Fix Cream-to-Powder Foundation · Shade NC13

96 fits · same depth, same undertone
Germany

All matches for 2.1 Y

Shade 3.0 R

e.l.f. Cosmetics · 7 Medium Warm99 fits

Closest at other brands

e.l.f. Cosmetics · Skin TintDrugstore
Halo Glow Skin Tint SPF 50 · Shade 7 Medium Warm

99 fits · same depth, same undertone
UK
Rare Beauty
Liquid Touch Weightless · Shade 360W

98 fits · same depth, same undertone
UK
Smashbox
DUAL-FILTER 2-in-1 Concealer + Foundation · Shade Light 11 Warm

98 fits · same depth, same undertone
Germany

All matches for 3.0 R

Shade 3.0 Y

Warm

bareMinerals · Golden Medium 1496 fits

Closest at other brands

bareMinerals · Powder Foundation
Original Matte Loose Mineral Foundation SPF 15 · Shade Golden Medium 14

96 fits · a touch lighter
UK · US · Germany
Tower 28
Swipe Serum Foundation · Shade 11W La Jolla

95 fits · cooler
UK
Bobbi Brown
Weightless Skin Foundation SPF 15 · Shade Warm Natural

95 fits · same depth, same undertone
UK · US · Germany

All matches for 3.0 Y

Shade 3.1 Y

Warm

Sculpted by Aimee · Tan Neutral 5.2598 fits

Closest at other brands

Sculpted by Aimee
Satin Silk Longwear Foundation · Shade Tan Neutral 5.25

98 fits · same depth, same undertone
UK
KVD Beauty
Good Apple Skin-Perfecting Foundation Balm · Shade Tan 057

98 fits · same depth, same undertone
UK
Hourglass
Vanish Seamless Finish Foundation Stick · Shade Golden

98 fits · same depth, same undertone
UK · US

All matches for 3.1 Y

Shade 3.1 R

Milani · Natural Tan98 fits

Closest at other brands

MilaniDrugstore
Conceal + Perfect 2-in-1 Foundation + Concealer · Shade Natural Tan

98 fits · same depth, same undertone
UK · US · Germany
Glow Hub
Baby Beam · Shade Bronze Beam

98 fits · same depth, same undertone
Germany
NYX Professional MakeupDrugstore
Make 'EM Wonder Foundation · Shade 21

97 fits · same depth, same undertone
UK · Germany

All matches for 3.1 R

Shade 3.2 N

Neutral

Armani Beauty · 11.597 fits

Closest at other brands

Armani Beauty · Powder Foundation
Luminous Silk Glow Fusion Powder · Shade 11.5

97 fits · same depth, same undertone
UK · Germany
MAKE UP FOR EVER
HD Skin Undetectable stay-true foundation · Shade 3N54

96 fits · cooler
UK
Sensai
Flawless Satin Moisture Foundation · Shade 205 Mocha Beige

96 fits · warmer
Germany

All matches for 3.2 N

Shade 3.2 R

e.l.f. Cosmetics · 12 Tan Cool97 fits

Closest at other brands

e.l.f. Cosmetics · Skin TintDrugstore
Halo Glow Skin Tint SPF 50 · Shade 12 Tan Cool

97 fits · same depth, same undertone
UK
e.l.f. Cosmetics · Skin TintDrugstore
Halo Glow Liquid Filter · Shade 6 Tan/deep

97 fits · same depth, same undertone
UK
No7 · Skin Tint
City Light Tinted Moisturiser SPF 15 · Shade Rich

97 fits · same depth, same undertone
UK

All matches for 3.2 R

Shade 3.3 N

Neutral

Benefit · 37N Brilliant96 fits

Closest at other brands

Benefit
The POREfessional Foundation · Shade 37N Brilliant

96 fits · same depth, same undertone
Germany
Makeup RevolutionDrugstore
Conceal & Define Foundation · Shade F13.7

96 fits · cooler
UK · US · Germany
Sisley
Phyto-Teint Perfection · Shade 7C Moka

95 fits · cooler
UK · Germany

All matches for 3.3 N

Where to buy

We haven’t found a shop in the UK or US for this one yet.

In Germany

The OrdinaryGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

More products

100% Pure Fruit Pigmented 2nd Skin Foundation · 100% Pure Fruit Pigmented Cream Foundation · AA Wings of Color All Day Long Long Lasting Foundation · AA Wings of Color Gentle Nude Foundation · AA Wings of Color Healthy Wear Radiant Foundation · ABOUT_TONE. Skin Layer Fit Cushion · ABOUT_TONE. Skin Layer Fit Foundation · Académie Scientifique de Beauté Complexion

All 1165 products

The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.