IT Cosmetics · Foundation

Your Skin But Better Foundation + Skincare

All 40 shades, each with the closest shade from other brands.

30 ml

40 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade Fair Warm 10

Warm

The Ordinary · 1.1 P97 fits

Closest at other brands

The Ordinary
Serum Foundation · Shade 1.1 P

97 fits · same depth, same undertone
Germany
BPerfect
Chroma Cover Matte · Shade C1

97 fits · same depth, same undertone
Germany
Notino · Powder Foundation
BlurFx Soft Matte Setting Powder · Shade Fair

97 fits · same depth, same undertone
Germany

All matches for Fair Warm 10

Shade Light Warm 22.5

Warm

Smashbox · Fair 3 Warm99 fits

Closest at other brands

Smashbox
DUAL-FILTER 2-in-1 Concealer + Foundation · Shade Fair 3 Warm

99 fits · same depth, same undertone
Germany
Maybelline · BB/CC CreamDrugstore
Fit Me Nude BB Cream LSF 50 · Shade 10

97 fits · same depth, same undertone
UK · Germany
MUA Makeup Academy
PRO/BASE Lumi Tint · Shade C2

97 fits · same depth, same undertone
Germany

All matches for Light Warm 22.5

Shade Light Cool 20

Cool

KIKO Milano · 10 Warm Rose98 fits

Closest at other brands

KIKO Milano
Full Coverage 2-In-1 · Shade 10 Warm Rose

98 fits · same depth, same undertone
Germany
NYX Professional Makeup · Powder FoundationDrugstore
Wonder Snatch Powder · Shade Peach Posse

98 fits · same depth, same undertone
UK
MaybellineDrugstore
Super Stay Lumi-Matte Foundation · Shade 98

98 fits · same depth, same undertone
UK · US · Germany

All matches for Light Cool 20

Shade Fair Warm 12

Warm

Gucci · 22 Fair Medium98 fits

Closest at other brands

Gucci · Skin Tint
Glow Skin Tint · Shade 22 Fair Medium

98 fits · same depth, same undertone
UK
Eveline Cosmetics
Better Than Perfect Feuchtigkeitsspendende Foundation · Shade 02

98 fits · same depth, same undertone
UK · Germany
L'Oréal ParisDrugstore
Infaillible 32H Fresh Wear Foundation · Shade 125 Natural Rose

98 fits · same depth, same undertone
UK · US · Germany

All matches for Fair Warm 12

Shade Fair Neutral 10.5

Neutral

LANEIGE · 21C98 fits

Closest at other brands

LANEIGE
Neo Cushion The Matte · Shade 21C

98 fits · same depth, same undertone
Germany
Clarins
Double Serum Foundation · Shade L3W

98 fits · same depth, same undertone
UK · US · Germany
Rare Beauty
True To Myself Matte Foundation · Shade 02 Fair Warm

98 fits · same depth, same undertone
UK

All matches for Fair Neutral 10.5

Shade Fair Neutral 11

Neutral

MAC · NW2298 fits

Closest at other brands

MAC · Powder Foundation
Studio Fix Powder Plus Foundation · Shade NW22

98 fits · same depth, same undertone
UK · US · Germany
Sisley
Phyto-Blanc Le Cushion · Shade 0C Vanilla

98 fits · same depth, same undertone
Germany
Charlotte Tilbury
Airbrush Flawless Foundation · Shade 7 Neutral

97 fits · same depth, same undertone
UK · US · Germany

All matches for Fair Neutral 11

Shade Light Warm 21

Warm

Eveline Cosmetics · 11 Almond98 fits

Closest at other brands

Eveline Cosmetics
Wonder Match Luxuriöse Foundation · Shade 11 Almond

98 fits · same depth, same undertone
UK · Germany
KIKO Milano
Full Coverage 2-In-1 · Shade 15 Warm Beige

98 fits · same depth, same undertone
Germany
SOSU Cosmetics
Studio Tint · Shade 02 Warm

98 fits · same depth, same undertone
Germany

All matches for Light Warm 21

Shade Light Neutral 20.5

Neutral

Dior · 2CR98 fits

Closest at other brands

Dior
Forever Skin Perfect Foundation Stick · Shade 2CR

98 fits · same depth, same undertone
UK
KIKO Milano
Full Coverage 2-In-1 · Shade 05 Cold Rose

98 fits · same depth, same undertone
Germany
UOMA Beauty
Say What?! Foundation · Shade White Pearl T1C

98 fits · same depth, same undertone
US

All matches for Light Neutral 20.5

Shade Light Warm 23

Warm

Makeup Revolution · Light Neutral98 fits

Closest at other brands

Makeup RevolutionDrugstore
Superdewy Cushion Foundation · Shade Light Neutral

98 fits · same depth, same undertone
UK
Claresa
Care All Day Natural Skin Tinted Serum Foundation · Shade 2N Meidum Neutral

98 fits · same depth, same undertone
Germany
MaybellineDrugstore
Fit Me Matte + Poreless · Shade 128 Warm Nude

98 fits · same depth, same undertone
UK · US · Germany

All matches for Light Warm 23

Shade Light Neutral 21.5

Neutral

MAC · NC17.598 fits

Closest at other brands

MAC
Studio Radiance Serum Powered Foundation · Shade NC17.5

98 fits · same depth, same undertone
UK · Germany
NYX Professional MakeupDrugstore
Make 'EM Wonder Foundation · Shade 09 Light Nude

98 fits · same depth, same undertone
UK · Germany
bareMinerals · Skin Tint
Complexion Rescue Luminous Skin Tint Stick · Shade Bamboo 5.5

97 fits · same depth, same undertone
UK · US

All matches for Light Neutral 21.5

Shade Light Neutral 22

Neutral

Supergoop! · Madium98 fits

Closest at other brands

Supergoop! · Powder Foundation
(Re)setting · Shade Madium

98 fits · same depth, same undertone
Germany
Fenty Beauty
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation · Shade 186N

98 fits · same depth, same undertone
UK
beautyblender
Bounce Liquid Whip Long Wear Foundation · Shade 2.50 Neutral

98 fits · same depth, same undertone
UK · US · Germany

All matches for Light Neutral 22

Shade Medium Cool 30

Cool

beautyblender · 2.50 Neutral98 fits

Closest at other brands

beautyblender
Bounce Liquid Whip Long Wear Foundation · Shade 2.50 Neutral

98 fits · same depth, same undertone
UK · US · Germany
Fenty Beauty
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation · Shade 186N

98 fits · same depth, same undertone
UK
Armani Beauty
Luminous Silk Foundation · Shade 5.9

98 fits · same depth, same undertone
UK · US · Germany

All matches for Medium Cool 30

Shade Medium Neutral 31

Neutral

Dr. Hauschka · 04 hazelnut99 fits

Closest at other brands

Dr. Hauschka
Make-Up Foundation · Shade 04 hazelnut

99 fits · same depth, same undertone
Germany
PÜR · Powder Foundation
4-in-1 Pressed Mineral Makeup SPF 15 · Shade Beige MG5

98 fits · same depth, same undertone
UK
Sephora Collection
Care Glow Foundation · Shade 17,5 N (Neutral light)

98 fits · same depth, same undertone
UK

All matches for Medium Neutral 31

Shade Medium Neutral 33

Neutral

Clinique · CN 62 Porcelain Beige100 fits

Closest at other brands

Clinique
Even Better™ Clinical Serum Foundation · Shade CN 62 Porcelain Beige

100 fits · same depth, same undertone
Germany
By Terry · Skin Tint
Hyaluronic Serum Skin Tint · Shade 4. Golden Nude

98 fits · same depth, same undertone
Germany
MAC · Skin Tint
Strobe Dewy Skin Tint · Shade Light 3

98 fits · same depth, same undertone
UK · Germany

All matches for Medium Neutral 33

Shade Medium Cool 36

Cool

Thalgo · Natural98 fits

Closest at other brands

Thalgo · BB/CC Cream
BB Cream · Shade Natural

98 fits · same depth, same undertone
Germany
Wonderskin
Hyper-Bond Serum Foundation · Shade Allure

98 fits · same depth, same undertone
UK · Germany
Physicians Formula
Murumuru Butter Believe It! Foundation + Concealer · Shade Fair To Light

98 fits · same depth, same undertone
UK · Germany

All matches for Medium Cool 36

Shade Medium Warm 32

Warm

Too Faced · Sand99 fits

Closest at other brands

Too Faced
Born This Way Natural Finish Foundation · Shade Sand

99 fits · same depth, same undertone
Germany
Clarins
Skin Illusion Hydrating Foundation · Shade 110.5W

98 fits · same depth, same undertone
Germany
Shiseido
Synchro Skin Radiant Lifting Foundation · Shade 230

98 fits · same depth, same undertone
UK · Germany

All matches for Medium Warm 32

Shade Medium Cool 34

Cool

Estée Lauder · 3C4 Medium/Deep SPF 1599 fits

Closest at other brands

Estée Lauder
Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15 · Shade 3C4 Medium/Deep SPF 15

99 fits · same depth, same undertone
Germany
tarte
Face Tape Foundation · Shade 35N Medium Neutral

98 fits · same depth, same undertone
UK · Germany
NYX Professional MakeupDrugstore
Make 'EM Wonder Foundation · Shade 14 True Beige

98 fits · same depth, same undertone
UK · Germany

All matches for Medium Cool 34

Shade Medium Neutral 31.5

Neutral

Sculpted by Aimee · Light Medium 3.8100 fits

Closest at other brands

Sculpted by Aimee
Satin Silk Longwear Foundation · Shade Light Medium 3.8

100 fits · same depth, same undertone
UK
Makeup RevolutionDrugstore
IRL Filter Longwear Foundation · Shade F8

98 fits · same depth, same undertone
UK
Lirene
ALL DAY COVER! · Shade 22 Natural

98 fits · same depth, same undertone
Germany

All matches for Medium Neutral 31.5

Shade Tan Warm 41

Warm

Fenty Beauty · 37099 fits

Closest at other brands

Fenty Beauty
Pro FILT'R Hydrating Foundation · Shade 370

99 fits · same depth, same undertone
UK
KIKO Milano
Kind By Kiko Hydra Balm · Shade 04 Tan

98 fits · same depth, same undertone
Germany
MAC · Skin Tint
Strobe Dewy Skin Tint · Shade Medium 1

97 fits · same depth, same undertone
UK · Germany

All matches for Tan Warm 41

Shade Tan Cool 40

Cool

KIKO Milano · 04 Tan98 fits

Closest at other brands

KIKO Milano
Kind By Kiko Hydra Balm · Shade 04 Tan

98 fits · same depth, same undertone
Germany
Givenchy
Prisme Libre Skin-Caring Matte Foundation · Shade 5-W345

97 fits · same depth, same undertone
UK
MAKE UP FOR EVER
HD Skin Hydra Glow Foundation · Shade 2N26

97 fits · same depth, same undertone
UK

All matches for Tan Cool 40

Shade Tan Neutral 42

Neutral

YSL Beauty · MW8.598 fits

Closest at other brands

YSL Beauty
Skin Affair Soft Glow Cushion Foundation · Shade MW8.5

98 fits · same depth, same undertone
UK · Germany
NARS
Natural Matte Longwear Foundation · Shade MD2 Tahoe

98 fits · same depth, same undertone
UK · Germany
Fenty Beauty
Pro Filt'r Soft Matte Longwear · Shade 385

98 fits · same depth, same undertone
UK · US · Germany

All matches for Tan Neutral 42

Shade Medium Warm 35

Warm

Clinique · WN 76 Toasted Wheat100 fits

Closest at other brands

Clinique
Even Better Makeup SPF 15 · Shade WN 76 Toasted Wheat

100 fits · same depth, same undertone
UK · US · Germany
Clinique
Even Better™ Clinical Serum Foundation · Shade WN 76 Toasted Wheat

99 fits · same depth, same undertone
Germany
Smashbox
Always On Skin Balancing Foundation · Shade M20W - LEVEL-TWO MEDIUM WITH A WARM UNDERTONE

98 fits · same depth, same undertone
Germany

All matches for Medium Warm 35

Shade Tan Neutral 39

Neutral

Dr. Jart+ · 02 Light Medium-Medium98 fits

Closest at other brands

Dr. Jart+ · BB/CC Cream
Premium Beauty Balm · Shade 02 Light Medium-Medium

98 fits · same depth, same undertone
Germany
Armani Beauty
Luminous Silk Foundation · Shade 9

98 fits · same depth, same undertone
UK · US · Germany
MAKE UP FOR EVER
HD Skin Undetectable stay-true foundation · Shade Sand

98 fits · same depth, same undertone
UK

All matches for Tan Neutral 39

Shade Tan Warm 42.5

Warm

MAC · NC5098 fits

Closest at other brands

MAC
Studio Fix Fluid SPF 15 · Shade NC50

98 fits · same depth, same undertone
UK · US · Germany
Glossier
Stretch Fluid Foundation · Shade Medium Tan 1

98 fits · same depth, same undertone
UK
No7
Essentially Natural Foundation SPF 15 · Shade Deeply Honey

98 fits · same depth, same undertone
UK

All matches for Tan Warm 42.5

Shade Tan Warm 43

Warm

Sculpted by Aimee · 5w99 fits

Closest at other brands

Sculpted by Aimee
Cream Cushion Foundation · Shade 5w

99 fits · same depth, same undertone
UK
Clinique
Even Better Makeup SPF 15 · Shade WN 115.5 Mocha

97 fits · same depth, same undertone
UK · US · Germany
Huda Beauty
#FauxFilter Luminous Matte Foundation · Shade Dulce De Leche 350G

96 fits · cooler
UK · US · Germany

All matches for Tan Warm 43

Shade Tan Warm 44

Warm

Dior · 5N98 fits

Closest at other brands

Dior
Forever Hydra Nude Foundation · Shade 5N

98 fits · same depth, same undertone
UK · Germany
Dior
Forever Glow Star Filter · Shade 6N

97 fits · same depth, same undertone
UK · Germany
Too Faced
Born This Way Soft Matte Foundation · Shade Praline

97 fits · same depth, same undertone
UK · Germany

All matches for Tan Warm 44

Shade Rich Cool 50

Cool

tarte · 48H98 fits

Closest at other brands

tarte · Skin Tint
Maracuja Tinted Moisturizer · Shade 48H

98 fits · same depth, same undertone
US
Anastasia Beverly Hills
Impeccable Blurring Second Skin Matte Foundation · Shade 5W

98 fits · same depth, same undertone
UK · Germany
Sephora Collection
Care Glow Foundation · Shade 46 N (Neutre hâlé)

97 fits · same depth, same undertone
UK

All matches for Rich Cool 50

Shade Rich Neutral 51.25

Neutral

Too Faced · Mocha98 fits

Closest at other brands

Too Faced
Born This Way Flawless Coverage · Shade Mocha

98 fits · same depth, same undertone
UK
KIKO Milano
Skin Lover Refining Face Powder Foundation · Shade 10 Butterscotch

98 fits · same depth, same undertone
Germany
Sephora Collection
Best Skin Ever Liquid Foundation · Shade 61 P

96 fits · warmer
UK · US · Germany

All matches for Rich Neutral 51.25

Shade Rich Cool 51.75

Cool

Rimmel London · 503N Mocha98 fits

Closest at other brands

Rimmel London
Match Perfection Foundation SPF 20 · Shade 503N Mocha

98 fits · same depth, same undertone
UK · Germany
Natural Collection · Skin Tint
Skin Tint · Shade 5c

98 fits · same depth, same undertone
UK
Armani Beauty
Luminous Silk Foundation · Shade 11.5

98 fits · same depth, same undertone
UK · US · Germany

All matches for Rich Cool 51.75

Shade Rich Warm 51

Warm

MAC · C5597 fits

Closest at other brands

MAC
Studio Fix Fluid SPF 15 · Shade C55

97 fits · same depth, same undertone
UK · US · Germany
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder · Shade 7 - Tan-Dark With Neutral Undertones

97 fits · same depth, same undertone
Germany
Clarins
Skin Illusion Foundation SPF15 · Shade Shade 116.5

97 fits · same depth, same undertone
UK

All matches for Rich Warm 51

Shade Rich Warm 51.5

Warm

KIKO Milano · 110 Warm Beige98 fits

Closest at other brands

KIKO Milano
Full Coverage 2-In-1 · Shade 110 Warm Beige

98 fits · same depth, same undertone
Germany
NYX Professional Makeup
Buttermelt Glaze Foundation SPF 30 · Shade 05 Chai Butta

98 fits · same depth, same undertone
Germany
Rimmel London
Multi-Tasker Wake Me Up Foundation & Concealer · Shade Toffee

97 fits · cooler
UK · Germany

All matches for Rich Warm 51.5

Shade Rich Neutral 53

Neutral

Pixi · Caramel98 fits

Closest at other brands

Pixi
On-the-Glow Foundation Base · Shade Caramel

98 fits · same depth, same undertone
UK
KIKO Milano
Skin Lover Intensive Serum Foundation · Shade 8.5NG Neutral Gold

97 fits · same depth, same undertone
Germany
Catrice · Skin TintDrugstore
Skin Like Tinted Moisturizer · Shade 057W

97 fits · same depth, same undertone
UK · Germany

All matches for Rich Neutral 53

Shade Rich Warm 52

Warm

Morphe · Deep 3098 fits

Closest at other brands

Morphe
Lightform Extended Hydration Foundation · Shade Deep 30

98 fits · same depth, same undertone
UK
Seventeen · Skin Tint
Skin Tint · Shade 130 Deep Tan

98 fits · same depth, same undertone
UK
Clinique
Even Better Clinical Serum Foundation SPF20 · Shade Clove

98 fits · same depth, same undertone
UK

All matches for Rich Warm 52

Shade Deep Cool 59

Cool

Dior · 8N96 fits

Closest at other brands

Dior
Forever Skin Wear Foundation · Shade 8N

96 fits · same depth, same undertone
UK
Dior
Forever Glow Star Filter · Shade 8N

96 fits · same depth, same undertone
UK · Germany
Makeup RevolutionDrugstore
Superdewy Cushion Foundation · Shade Dark Neutral Warm

96 fits · same depth, same undertone
UK

All matches for Deep Cool 59

Shade Deep Neutral 58

Neutral

Too Faced · Hazelnut97 fits

Closest at other brands

Too Faced
Born This Way Flawless Coverage · Shade Hazelnut

97 fits · same depth, same undertone
UK
Smashbox
DUAL-FILTER 2-in-1 Concealer + Foundation · Shade Dark Deep 33 Neutral

97 fits · same depth, same undertone
Germany
Laura Mercier
Flawless Lumière Radiance-Perfecting Foundation · Shade Truffle

97 fits · warmer
UK · US

All matches for Deep Neutral 58

Shade Deep Warm 60

Warm

Fenty Beauty · Shade 2197 fits

Closest at other brands

Fenty Beauty · Skin Tint
Eaze Drop Blurring Skin Tint · Shade Shade 21

97 fits · same depth, same undertone
UK
Makeup by Mario
Surrealskin Natural Finish Foundation · Shade 25 W

96 fits · same depth, same undertone
UK
Sephora Collection
Care Glow Foundation · Shade 53,5 N (Neutre hâlé)

96 fits · same depth, same undertone
UK

All matches for Deep Warm 60

Shade Deep Cool 64

Cool

Too Faced · Truffle84 probably not

Closest at other brands

Too Faced
Born This Way Flawless Coverage · Shade Truffle

84 probably not · a touch deeper, warmer
UK
Makeup RevolutionDrugstore
Conceal & Define Foundation · Shade F17.7

84 probably not · a touch deeper, less pink
UK · US · Germany
Makeup Revolution · Skin TintDrugstore
Skin Silk Glow Tint Sheer Foundation Stick · Shade Deep Neutral

83 probably not · a touch lighter, warmer, pinker
UK

All matches for Deep Cool 64

Shade Deep Cool 63

Cool

Too Faced · Sable93 just fits

Closest at other brands

Too Faced
Born This Way Flawless Coverage · Shade Sable

93 just fits · a touch lighter, less pink
UK
NARS
Soft Matte Complete Foundation · Shade Zambia

92 just fits · warmer
UK · US · Germany
Rare Beauty
Liquid Touch Weightless · Shade 560W

91 just fits · less pink
UK

All matches for Deep Cool 63

Shade Deep Neutral 61

Neutral

Dolce & Gabbana · 35W98 fits

Closest at other brands

Dolce & Gabbana · Skin Tint
Blueberry Nutri-Tint SPF 30 · Shade 35W

98 fits · same depth, same undertone
UK · Germany
Rimmel London
Lasting Finish 35HR Foundation SPF 20 · Shade 604 Chestnut

98 fits · same depth, same undertone
UK
NYX Professional Makeup
Buttermelt Glaze Foundation SPF 30 · Shade 08 Nutmeg Butta

97 fits · same depth, same undertone
Germany

All matches for Deep Neutral 61

Shade Deep Cool 62

Cool

Lancôme · 540C97 fits

Closest at other brands

Lancôme
Teint Idole Ultra Wear Foundation · Shade 540C

97 fits · same depth, same undertone
UK · Germany
Elizabeth Arden
Flawless Finish Skincaring Foundation · Shade 630N

97 fits · same depth, same undertone
UK · Germany
Wonderskin
Hyper-Bond Serum Foundation · Shade Spark

97 fits · same depth, same undertone
UK · Germany

All matches for Deep Cool 62

Where to buy

BootsUK Cult BeautyUK UltaUS

In Germany

DouglasGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

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All 1165 products

The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.