IT Cosmetics · Concealer
All 23 shades, each with the closest shade from other brands.
natural finish · 7 ml
23 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Neutral
Closest at other brands
Soft Matte Complete Concealer · Shade Affogato
98 fits · same depth, same undertone
UK · GermanyBorn This Way Super Coverage Multi-Use Concealer · Shade Cloud
95 fits · warmer
UK · GermanyWarm
Closest at other brands
Geisha Lift Concealer · Shade 121 Cold Ivory
98 fits · same depth, same undertone
GermanyClosest at other brands
Love Fusion 24H Moisture Radiant Concealer · Shade 06 Sandstone
96 fits · same depth, same undertone
GermanyWarm
Closest at other brands
Pro Filt'r Instant Retouch Concealer · Shade 210
98 fits · same depth, same undertone
UKBorn This Way Ethereal Light Illuminating Smoothing Concealer · Shade Butter Croissant
97 fits · same depth, same undertone
UKNeutral
Closest at other brands
Instant Anti-Age Eraser Concealer · Shade 115 Warm Light
97 fits · same depth, same undertone
GermanyStudio Radiance 24hr Luminous Lift Concealer · Shade N12
97 fits · same depth, same undertone
UK · GermanyWarm
Closest at other brands
Closest at other brands
Terracotta Concealer Natural Perfection · Shade 3N Neutral / Neutre
97 fits · same depth, same undertone
UKNeutral
Closest at other brands
Studio Radiance 24hr Luminous Lift Concealer · Shade NW13
94 just fits · cooler, less pink
UK · GermanyHD Pro. Conceal · Shade Natural
94 just fits · a touch deeper, cooler, less pink
GermanyWarm
Closest at other brands
Lasting Radiance Concealer · Shade Soft Beige
98 fits · same depth, same undertone
UK · GermanyClosest at other brands
Fit Me Microscopic Concealer · Shade 15 Fair
97 fits · same depth, same undertone
UKWarm
Closest at other brands
Born This Way Ethereal Light Illuminating Smoothing Concealer · Shade Cafe au Lait
98 fits · same depth, same undertone
UKCool
Closest at other brands
Wonder Snatch Concealer · Shade Medium Light
96 fits · warmer
UK · GermanyClosest at other brands
Multi-Tasker Concealer · Shade Classic Ivory
97 fits · same depth, same undertone
UK · GermanyClosest at other brands
#FAUXFILTER Luminous Matte Liquid Concealer · Shade 6.5 Brittle
95 fits · a touch lighter, cooler
UKClosest at other brands
Light Reflecting™ EYE BRIGHTENER · Shade MAGIC HOUR
98 fits · same depth, same undertone
GermanySkin Melt Multi-Use Concealer · Shade 08 Toffee
98 fits · same depth, same undertone
GermanyMegaLast Incognito All-Day Full Coverage Concealer · Shade light honey
97 fits · same depth, same undertone
UKClosest at other brands
Studio Fix Every-Wear All-Over Concealer and Foundation Pen · Shade NC41
94 just fits · warmer, pinker
UK · GermanyClosest at other brands
Double Wear Stay-In-Place Flawless Wear Concealer · Shade 4C Medium Deep
92 just fits · less pink
UK · GermanyLasting Radiance Concealer · Shade Fawn
90 just fits · a touch lighter, warmer
UK · GermanyHD Pro. Conceal · Shade Nude
89 just fits · a touch lighter, warmer, pinker
GermanyClosest at other brands
Double Wear Stay-In-Place Flawless Wear Concealer · Shade 4C Medium Deep
92 just fits · a touch lighter
UK · GermanyClosest at other brands
Shape Tape Ultra Creamy Concealer · Shade 53S Deep Sand
95 fits · same depth, same undertone
UKWarm
Closest at other brands
Cool
Closest at other brands
In Your Tone Longwear Concealer · Shade 9N
95 fits · a touch lighter, warmer, pinker
UK · GermanyClosest at other brands
Cool
Closest at other brands
Double Wear Stay-in-Place 24 Hour Concealer · Shade 9N
90 just fits · a touch lighter, pinker
UK · GermanyStudio Radiance 24hr Luminous Lift Concealer · Shade NC65
88 just fits · a touch lighter, pinker
UK · GermanyIn Germany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.