wet n wild · Foundation

PhotoFocus

All 6 shades, each with the closest shade from other brands.

natural finish · buildable coverage · 28 ml

6 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade Soft Ivory

NYX Professional Makeup · 03 Fair99 fits

Closest at other brands

NYX Professional MakeupDrugstore
Make 'EM Wonder Foundation · Shade 03 Fair

99 fits · same depth, same undertone
UK · Germany
thim
Luminous Skin Cushion · Shade 21 Light Beige

99 fits · same depth, same undertone
Germany
AMUSE
Dew Jelly Master Cushion · Shade 1.5 Natural

98 fits · same depth, same undertone
Germany

All matches for Soft Ivory

Shade Soft Beige

Kylie Cosmetics · 2WN (warm Neutral Undertone)98 fits

Closest at other brands

Kylie Cosmetics · Powder Foundation
Natural Blur Powder Foundation · Shade 2WN (warm Neutral Undertone)

98 fits · same depth, same undertone
UK
SHEGLAM
Complexion Pro Long Lasting Breathable Matte Foundation · Shade Fair

98 fits · same depth, same undertone
UK
Shiseido
Revitalessence Skin Glow Foundation · Shade Pine

98 fits · same depth, same undertone
Germany

All matches for Soft Beige

Shade Classic Beige

Bourjois · 55 Beige Fonce SPF 1098 fits

Closest at other brands

Bourjois
123 Perfect · Shade 55 Beige Fonce SPF 10

98 fits · same depth, same undertone
Germany
Sephora Collection
Care Glow Foundation · Shade 14 P (Pink light)

98 fits · same depth, same undertone
UK
Maybelline · Powder FoundationDrugstore
Super Stay 24H Hybrid Powder Foundation · Shade 30

98 fits · same depth, same undertone
UK · US · Germany

All matches for Classic Beige

Shade Nude Ivory

Sephora Collection · 14 P (Pink light)99 fits

Closest at other brands

Sephora Collection
Care Glow Foundation · Shade 14 P (Pink light)

99 fits · same depth, same undertone
UK
NARS
Soft Matte Complete Foundation · Shade Patagonia

98 fits · same depth, same undertone
UK · US · Germany
Bourjois
123 Perfect · Shade 55 Beige Fonce SPF 10

98 fits · same depth, same undertone
Germany

All matches for Nude Ivory

Shade Golden Beige

e.l.f. Cosmetics · Toffee98 fits

Closest at other brands

e.l.f. CosmeticsDrugstore
Flawless Finish Foundation · Shade Toffee

98 fits · same depth, same undertone
UK · US · Germany
MAC
Studio Radiance Serum Powered Foundation · Shade NC16

98 fits · same depth, same undertone
UK · Germany
Sephora Collection
Best Skin Ever Liquid Foundation · Shade 26.5 Y

98 fits · same depth, same undertone
UK · US · Germany

All matches for Golden Beige

Shade Desert Beige

Clinique · Sand96 fits

Closest at other brands

Clinique
Even Better Clinical Serum Foundation SPF20 · Shade Sand

96 fits · same depth, same undertone
UK
Glossier
Stretch Fluid Foundation · Shade Medium 5

96 fits · warmer
UK
Elizabeth Arden
Flawless Finish Skincaring Foundation · Shade 410W

95 fits · cooler
UK · Germany

All matches for Desert Beige

Where to buy

We haven’t found a shop in the UK or US for this one yet.

In Germany

NotinoGermany

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

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The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.