No7 · Concealer
All 10 shades, each with the closest shade from other brands.
glowy finish
10 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
Boi-ing Cakeless Concealer · Shade 4.25 Carry On Light-Medium Cool
97 fits · same depth, same undertone
UKSatin Silk Longwear Concealer · Shade Creme
97 fits · same depth, same undertone
UKClosest at other brands
LIFT HD+ Smoothing Lifting Concealer · Shade 5 Sabbia
97 fits · same depth, same undertone
GermanyLasting Perfection Concealer · Shade Sh10 Buttermilk
96 fits · same depth, same undertone
UKClosest at other brands
Closest at other brands
Best Skin Ever Concealer · Shade 15N Medium
96 fits · same depth, same undertone
UKStudio Fix 36HR Smooth Angles Concealer · Shade NW20
96 fits · same depth, same undertone
UK · GermanyClosest at other brands
Closest at other brands
Closest at other brands
Born This Way Super Coverage Multi-Use Concealer · Shade Honey
97 fits · same depth, same undertone
UK · GermanyPure Beauty Fluid Concealer · Shade 04 Cinnamon
97 fits · same depth, same undertone
GermanyClosest at other brands
Camouflage + Matte Concealer · Shade 210
97 fits · same depth, same undertone
UK · GermanySkin Fetish: Sublime Perfection Concealer · Shade D30
97 fits · same depth, same undertone
UKClosest at other brands
Closest at other brands
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.