Max Factor · Concealer
All 4 shades, each with the closest shade from other brands.
natural finish · medium coverage · 7.8 ml
4 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
Full Coverage Dark Circles Concealer · Shade 05 Medium Beige
100 fits · same depth, same undertone
GermanyClosest at other brands
Original Liquid Mineral Concealer · Shade Light/Medium 2.5W
98 fits · same depth, same undertone
UK · GermanyFull Coverage Dark Circles Concealer · Shade 18 Ginger
97 fits · same depth, same undertone
GermanyClosest at other brands
Surrealskin Awakening Concealer · Shade 280 Medium Peach
98 fits · same depth, same undertone
UKClosest at other brands
Conceal & Define Full Coverage Concealer · Shade C9W
97 fits · same depth, same undertone
UKWe haven’t found a shop in the UK or US for this one yet.
In Germany
NotinoGermanyCosmetièreGermany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.