Max Factor · Concealer
All 7 shades, each with the closest shade from other brands.
natural finish · medium coverage · 11 ml
7 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Neutral
Closest at other brands
Born This Way Super Coverage Multi-Use Concealer · Shade Almond
98 fits · same depth, same undertone
UK · GermanyLove Fusion 24H Moisture Radiant Concealer · Shade 03 Neutral Gold
97 fits · same depth, same undertone
GermanyNeutral
Closest at other brands
Skin Illusion All-In-One Concealer · Shade 05
100 fits · same depth, same undertone
UK · GermanyCool
Closest at other brands
Kind & Free Hydrating Concealer · Shade 20 Light
97 fits · same depth, same undertone
GermanyWarm
Closest at other brands
HydraLuminous Dark Circle Concealer · Shade 3 Deeply Beige, Warm Beige
96 fits · same depth, same undertone
UKNeutral
Closest at other brands
Lasting Perfection Ultra Cover Concealer · Shade 8W Beige Warm
96 fits · same depth, same undertone
UKWarm
Closest at other brands
In Your Tone Longwear Concealer · Shade 3W
99 fits · same depth, same undertone
UK · GermanyHD Pro. Conceal · Shade Medium Beige
96 fits · same depth, same undertone
GermanyNeutral
Closest at other brands
Real Flawless Weightless Perfecting Concealer · Shade 4N2 Medium/Deep with very neutral undertones
95 fits · cooler
UKWe haven’t found a shop in the UK or US for this one yet.
In Germany
NotinoGermanyCosmetièreGermany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.