IT Cosmetics · Concealer
All 6 shades, each with the closest shade from other brands.
natural finish · medium coverage · 7 ml
6 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches
Closest at other brands
Soft Glam Satin Concealer · Shade 20 Light Cool
97 fits · same depth, same undertone
UKClosest at other brands
Shape Tape Contour Concealer · Shade 27H Light-Medium Honey
98 fits · same depth, same undertone
UKShape Tape Ultra Creamy Concealer · Shade 27H light-medium honey
97 fits · same depth, same undertone
UKClosest at other brands
Love Fusion 24H Moisture Radiant Concealer · Shade 23 Dark Chestnut
96 fits · cooler
GermanyClosest at other brands
Born This Way Super Coverage Multi-Use Concealer · Shade Chestnut
95 fits · same depth, same undertone
UK · GermanyClosest at other brands
Studio Fix 36HR Smooth Angles Concealer · Shade NC50
97 fits · same depth, same undertone
UK · GermanyHydro Grip 12-Hour Hydrating Gel Stick Concealer · Shade 12 Deep, neutral to warm
96 fits · same depth, same undertone
UKClosest at other brands
Satin Silk Longwear Concealer · Shade Cocoa
97 fits · same depth, same undertone
UKHydro Grip 12-Hour Hydrating Gel Stick Concealer · Shade 13 Deep, neutral
97 fits · same depth, same undertone
UKWe haven’t found a shop in the UK or US for this one yet.
In Germany
Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.
AA Wings of Color All Day Long Long Lasting Concealer · AA Wings of Color Gentle Nude Concealer · Affect Ideal Blur Under-Eye Concealer · Alcina Authentic Concealer · Anastasia Beverly Hills Magic Touch Concealer · Annabelle Minerals Mineral Concealer · Annemarie Börlind Concealer · Ariana Grande R.E.M. Sweetener Concealer
The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.