ICONIC London · Concealer

Seamless Concealer

All 3 shades, each with the closest shade from other brands.

natural finish

3 shades · catalogue of 15 October 2026 · colours from the brands’ own swatches

Open in the shade finder

Shade Mahogony

e.l.f. Cosmetics · 55 Deep Warm97 fits

Closest at other brands

e.l.f. CosmeticsDrugstore
Soft Glam Satin Concealer · Shade 55 Deep Warm

97 fits · same depth, same undertone
UK
Benefit
Boi-ing Cakeless Concealer · Shade 17 Your Way Deepest-Dark Warm

96 fits · same depth, same undertone
UK
Too Faced
Born This Way Ethereal Light Illuminating Smoothing Concealer · Shade Milk Chocolate

96 fits · same depth, same undertone
UK

All matches for Mahogony

Shade Deepest Nude

Tower 28 · 19 Weho97 fits

Closest at other brands

Tower 28
Swipe Serum Concealer · Shade 19 Weho

97 fits · same depth, same undertone
UK
Charlotte Tilbury
Beautiful Skin Radiant Concealer · Shade 17,5

96 fits · cooler
UK
Huda Beauty
OverAchiever Concealer · Shade Brownie

95 fits · less pink
Germany

All matches for Deepest Nude

Shade Rich Ebony

Too Faced · Ganache96 fits

Closest at other brands

Too Faced
Born This Way Super Coverage Multi-Use Concealer · Shade Ganache

96 fits · warmer
UK · Germany
Marc Jacobs Beauty
Nude Awakening Concealer · Shade 525 Neutral

92 just fits · a touch deeper, cooler
UK
Milk Makeup
Future Fluid All Over Concealer · Shade 28C

91 just fits · a touch deeper
UK

All matches for Rich Ebony

Where to buy

BootsUK

Links go to the product page; pick your shade there. Shade ranges can differ between the UK, the US and Europe, so check that your shade is listed. Copine doesn’t earn anything from the UK and US links.

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The colour values come from the brands’ own swatches, not from measuring the products. A match is a strong lead, not a replacement for trying it on your own skin. The number is the same as in the app: 95 and up “fits”, 88 to 94 “just fits”, below that “probably not”.